LOL. When I first began talking about the hybrid smartphone/portable Windows desktop it was only a concept as the needed hardware didn't exist. Today, new smartphones easily have the power and Microsoft calls the concept Continuum. While Microsoft's first implementation is short of the full objective what's important is that they are now officially championing the user model. This is a breakthrough.
The only thing that remains is the Intel version of the product then Microsoft's Continuum really will deliver on the promise.
It's liberating to have a portable device that delivers the same full-service OS as the one has on their desktop. It's taking a while for some to discover this but they're getting there.
What Microsoft & Intel need to keep in mind is that their greatest combined competitive advantage not dependent on Intel's manufacturing prowess is the unrivaled ecosystem of Windows applications made possible by x86 architecture. Even with the most efficient clever designs ARM cannot deliver that capability.
Heed the lessons of Sun Tzu.
Android smartphones is ARM's battlefield and certainly Intel can fight there, but a much greater victory is possible when WINTEL moves the battlefield to ground of their choosing and that's x86-based Windows smartphones. Success is WINTEL's to lose as long as they seize the opportunity.
Two years from now Microsoft will probably be running a similar promotion to get people to switch to Intel based smartphones. It seems to be headed down the same mistaken path Microsoft took with RT & tablets.
The ARM camp has twice invaded Intel's traditional markets, servers and Windows tablets. They were thrown out of Windows tablets and they continued to be ignored by the server crowd. In contrast, Intel has captured a meaningful share of the tablet market and is beginning to introduce fully capable smartphones, both which are core markets for ARM. Newer, more capable and affordable tablets continues Intel's advance in ARM's core businesses and leaves ARM no market unchallenged.
Apart from the incremental revenue and keeping Intel's factories busy this is shrewd competitive strategy.
Skylake's arrival should make the collection of super thin Core-M based ultrabooks near perfect.
You say sales of high-end smartphones are declining. This means the volume smartphone market is for mid and lower-tier. Asus just launched the mid-priced Intel-based Asus Zenfone 2 and it's reported to rival features and performance of last year's premiere phones but at 1/2 or 1/3rd the price. There's no reason for Intel to exit, they are well aware of the product trends and they've got the right products at the right price.
There are a lot of smaller 7"-8" Windows 8.1 tablets in the hands of consumers that already have non Universal Windows Apps installed. Microsoft will cause a big uproar if they "upgrade" those tablets and simultaneously kill compatibility with legacy x86 applications. In fact, without legacy application support there's little reason to own those tablets.
It is very difficult to imagine how the mass market could justify spending $600 for a smartphone when a device a third or fourth the price offers virtually the same features and build quality. The $200 phones coming on the market now are already overkill for most consumers.
There are a lot of historical errors with this piece but basically Intel should remain an enabler of the supercomputer industry and not try to be the systems integrator. Intel should be able to accomplish all the technology innovation they need via their partnership with Cray, and maybe even others but not compete directly with them.
Intel's job #1 is to be the most successful technology company on the planet. Start from there and hire the people that make that happen. Anything else leads to mediocrity.
Put this on the very long list of grand product claims AMD has made but never delivered.
Ordered a 64GB unit this afternoon. Amazon is going crazy on their site with lots of vendors bidding up the price and Newegg is already sold out in some models.
This is good news for Intel.
They had sold out of several 64GB versions by last evening. There's no question having such a high performing Intel-based LTE phone sold in the US with US warranty is a pivotal event. 4/19/15 may well be remembered as the turning point in Intel's mobile campaign.
Congratulations to Intel & Asus for producing a phone with so many high-end features yet priced for mainstream buyers.
The quote from PC Mag sounds like it is implying that to use the Zenfone2 one has to use a discount sub-brand carrier. That's not the case, the Zenfone2 is compatible with AT&T & T-Mobile's LTE Networks plus their subs. What's significant about the Zenfone2 is that Asus & Intel have demonstrated they can make a high-quality phone that really gets people excited and that they've done it for such a reasonable price.
If you're a market leader in smartphones you have to be taking this seriously. But from this point forward it's only going to get better for Intel and its partners.