copied from Seeking Alpha
"Twitter's (TWTR -1.3%) first 10-K filing reveals the company's "ad engagements" rose 74% Q/Q and over 6x Y/Y in Q4. At the same time, this surge in ad impressions/inventory led the company's average cost per engagement to fall 18% Q/Q and 69% Y/Y.
Twitter notes the launch of its promoted tweet/trend/account ad products on mobile served to grow inventory, as did their launch in new international markets. The company unveiled a slew of new ad products in Q4, including ones specifically aimed at TV viewers and mobile app users.
Also disclosed: Twitter's U.S. ad revenue per 1K Timeline views is still more than 6x international levels ($3.80 vs. $0.60). The U.S. figure rose 48% Q/Q, and the international figure 67%. This gap is the reason international sales accounted for only 27% of Q4 revenue, even though Twitter's international active user base is more than 3x as large as its U.S. base.
Twitter says it paid $36M to buy 900 patents from IBM, and thus end an IP dispute with the IT giant."
Finance professionals, journalists, sports betting community.
If you don't understand the evolution of information flow, then you will remain a #$%$ fossil. Twitter is
a real time information utility. #learnsomething
Yes! Young people buy stuff, and they embrace TWTR.
I use it extensively, as do younger people and finance professionals. #Getoutmore.