It seems quite simple to MM's CEO hopefully this makes it a bit simpler for you as well:
Millennial attributed the “very significant drop-off” in the performance business due to a small number of large app download advertisers spending “far less” with Millennial than they were a year ago. Meanwhile, growth in the business that focuses on “brand” advertisers, or marketers that seek to promote the awareness of their brand and persuade consumers to make a purchase over time, didn’t grow as much as the company had expected.
“Clearly a few big players entering the mobile space are taking significant chunks of the app download business,” Mr. Barrett said. “We need improvement here.”
Facebook, for example, has seen huge growth in its mobile advertising business, particularly from app advertisers.
Due YOUR own diligence on THIS planet. It's as simple as MM lost the mobile game and MM's track record has only sunk since inception. Facebook dominates this space. So cling to this sinking ship, "holding tightly now", and on your way down debate it's not as simple as others are sailing while you're going under.
Yeah, we've known the market for years, and for years FACEBOOK will remain the grand champion in the space. MM NEEDS to be acquired just like Jumptap NEEDED to be bought. MM's days are numbered. Buyout or slow death. It will NOT survive in any meaningful way for the long term because FACEBOOK is at the top of the food chain in mobile. As an App developer, or as a corporation, would you rather do business with Facebook or Millennial Media? Most would reply, "who is Millennial Media"?
MM is great at selling hope to keep bag holders coming in waiting for their pot of gold return that's just a couple of quarters away. MM is like an athlete who can't acknowledge their time has past. FB is the grand champion in this space and always will remain. Just like Coca Cola. If something promising emerges in this space it will be bought and held under the great FB umbrella. MM is no threat to anyone. I bet it would have a bit of a struggle if management WANTED to sell NOW! The market would probably say hmmm that's cute I'll keep it in mind, then walk away.
No You are in the red due to YOUR OWN CHOICES, MM management didn't put a gun to your head and tell you to buy, hold, or sell. All your own choices. Take responsibility, become better going forward. If it was 12 dollars or 112 billion dollars on the line, whining doesn't turn to profits.
hmmm they don't really. Most go to Facebook leaving the stragglers for MM to cling to for as long as they can. Their loose grip is slipping fast though
Naturally as executive vice president of business strategy he will receive stock compensation, but what's interesting to me is the new CEO spent one million of his own money buying cheap shares, THEN brings in his former co worker from Google. Could this new team execute effectively? Looks like there's a plan in the making of some sorts, and insider buying shows confidence in it.
One thing is for sure, we'll all soon see what's coming. DAL THE most profitable airline in the world is doing plenty of things right.
Giving some back is normal and okay. In the coming years DAL will still be here. Current price is still a low valuation. Yessss sir, a bit of a chip LOLOL because I've heard one too, too many times how the market is rigged for the big boys and the retail investor/trader gets screwed...The retail investors who often think along these lines forget to acknowledge that they lack the foresight and patience to make good investments consistently. Often because access to their 401k funds is too much to handle with no experience and a mindset of wanting to get rich overnight.
Why does Yahoo need MM's patents that have been of negligible help to MM? MM touts itself as the largest independent player in mobile, however MM poses no threat to anyone in this space, has demonstrated no business advantage, while FB continually hits the ball out the park. MANY CAN BUY MM. Seems the CEO will have to pound the pavement to make a sale a reality. Persuasion is needed when the offers are not pouring in at these price points. Falls under $3.00 no takers, sad lame same story of all we have to do is put the pieces together of our world changing patents. These clowns still think mobile is in its infancy.
LOLOL! I think ONLY a buyout can save MM. No one but NO ONE cares about MM's wonderful collection of patents. FB knows how to get this right. FB is now directly helping developers monetize apps just as MM. MM keeps lowering guidance clearly shows they have NOTHING to grab greater market share. All time low down to $2.90...I hear silence not buyout offers. Looks more like the new CEO has to pound the pavement to sell MM.
Maybe YOU pay after the so called big boys make their money. Don't consider myself big and I've been in looong ago. Try $19.00 What prevented you and anyone else from doing the same. This board is comical.
have you put all your eggs in this basket? Are you merely hoping for a magical turn around in MM? You need a realistic plan beyond the walls of MM.