Assuming that wholesale is 70% of msrp, and that gm on bnb is 20%, that puts MCZs gross profit a $35 per unit sold. A $10 to $15 discount on that $35 would be disastrous in my opinion. As I stated earlier, we should all pray that Target ate the $50 discount as part of their black Friday strategy, and as dot suggested, that the special edition red instruments was all the incentive mcz had to give up.
They've stated on at least two different occasions that the band in a box carries a lower margin than other bundles. As is the case with many products, when a consumer buys more at once, they typically get a discount. You're probably correct about absolute gross profit.
Given that BnB gross margins are in the 20% range, and MCZ has a problem covering OpEx at that level, we all better pray that the full $50 discount is coming out of Target's profit.
Example: How many jelly beans are in the jar?
Estimate: Calculate volume of Jar. Calculate volume of typical jelly bean. Visually inspect filled jar to guess "packing percentage". Mutilply Volume of Jar by packing percentage. Divide by typical jelly bean volume. Result equals estimated number of jelly beans in jar.
Guess: I think there are 2,147 jelly beans in the jar.
Your sole data point is the following comment? "For the vast majority of shipments, we are only able to recognize revenue once the shipments are delivered to our customers, which means that shipments in transit to customer at September 30th were not included in our second quarter net sales. I am pleased to say that our sales of Rock Band 4 products in October were even higher than those recorded in September." - KM
"Estimate" implies some degree of precision. I'd say what we're all engaged in is "guessing" at best. It's not even a SWAG.
Camel^3 showing recent modest spike in rankings for both PS4 and XBO versions.
Take the 20k sold during w/e 11/7, and add a weekly escalation factor to it due to the holidays, and what do you get thru year end? Just for fun, I'm going to try 10%;
11/14 - 20.5k
11/21 - 22.5k
11/28 - 24.8k
12/05 - 27.2k
12/12 - 29.9k
12/19 - 32.9k
12/26 - 36.2k
01/02 - 39.9k
Total - 233.9k
Added to 257k equals 490.9k units sold during 2015. Too low?
Looks like a realistic claim of real damages is all that is necessary for the courts to reveal your identity. Unlikely anything ever posted here rises to that level. A word to the wise should be sufficient however. If you're going to play an internet bully, be aware that the veil of anonymity you hide behind is a thin one.
First I've heard of it. Do you have any additional details?
Is the San Diego Kiosk still open for business? That idea must not have been successful else we'd be seeing kiosks nationwide by now.
12,920 units total sold in Europe thru week ending 11/7/2015:
(PS4) Europe First Ten Weeks (Units)
10th Oct2015 1 7,229 N/A 7,229
17th Oct2015 2 866 -88.0% 8,095
24th Oct2015 3 920 6.2% 9,015
31st Oct2015 4 1,189 29.2% 10,204
07th Nov2015 5 1,448 21.8% 11,652
(XBO)Europe First Ten Weeks (Units)
10th Oct2015 1 7,111 N/A 7,111
17th Oct2015 2 676 -90.5% 7,787
24th Oct2015 3 629 -7.0% 8,416
31st Oct2015 4 945 50.2% 9,361
07th Nov2015 5 907 -4.0% 10,268
Bringing the total up to 257k units sold. In other news.
LOL! I never "got" Andy Kaufman, but I still remember the time he was on David Letterman and Jerry Lawler showed up. Hilarious!
Just in time for black Friday / cyber Monday and Christmas! Margins should be better on standalone instruments. ( Wal-Mart is doing cyber Sunday this year. AFAIK, it is still selling RB4 merchandise online. I've been down i95 from Jacksonville to Miami and stopped in several Walmarts. Zero in stores.)