Financial customers are highly dependent upon the cyber security systems of their banks, credit card companies, and companies that they do business with. Yet few customers have the capacity to judge the level of security that each company provides. So, the logical thing to do is diversify and control: keep money in several banks, carry a seldom used credit card to back up your main credit card, set up some accounts that do not allow electronic withdrawals, reduce the number of electronic transactions by paying cash for small purchases, and in case the worst happens, keep at least a month of cash on hand.
What does this have to do with FEYE? Confidence in our financial system is very high, but publicized hacks of Target, HD, Sony, etc. has reduced confidence and can spread to other companies/banks, etc. Much like the '08 financial crisis, even the strong are likely to be impacted by failure of the weak. Companies are encouraged to protect themselves and their customers by employing companies like FEYE before the crisis begins.
For companies in the financial sector, cyber security is critical. All it takes is one confirmed intrusion and their customers will start pulling out money and closing accounts. Once it starts, it'll become a snowball and not only will the financial company profits plunge, but without customer assets they will not be able to maintain the required deposit/loan ratios.
Since bumping up through 15, momentarily, a few days ago, price has once again slid down to the sub-14 range. Volume is also steadily declining. Clearly we have shorts at work, if nothing more than on a day-trade basis. That's OK. Let the shorts drive down the price to overwhelming bargain levels and then add. When some positive (not just speculative) news hits the wires, shares will no longer be a bargain.
This PR about acquiring Cynogen seems to have a different style. In the past, deals had no specifics or projections and we didn't know whether they were revenue positive or negative. With this PR we're getting the price of the deal and some estimates of the revenue it will produce. Most importantly, we've now got a public commitment to be cash flow positive in 2017. That's still too far out as far as I'm concerned, but at least now we have a target for both revenue and getting to the point where they don't have to sell shares just to keep the doors open. That might not push price higher, but it does help to form a basis for valuation.