They seem to be pursuing something of an Amazon model and given they are so new I think they are correct to keep sales expense as high as they can. So far the sales growth seems to indicate they have made the right choice.
Sentiment: Strong Buy
The stock is down $3.62 at 10 am... good for shorts!
I'm not in this one but really surprised how it is rallying... especially when the market is selling off..... hum. must have been something real special said in the conference call....