Rentrak has announced they are merging with ComScore. M&A activity may be representative of an accelerating maturing taking place within LOGX’s industry. Media measurement and consumer research have been emerging areas for quite some time, and may speaks to the Market’s gradual acceptance of newer technologies.
Rentrak has a business model that PeerLogix is seemingly following today, providing clients with both movie and television consumption information. PeerLogix’s data may be considered complimentary to Rentrak’s. Rentrak monitors movie consumption taking place by legitimate means in movie theatres, and PeerLogix monitors movie consumption taking place through illegitimate means in the home. Both data points are required to fully understand worldwide movie consumption and demand.