BIOLASE, Inc. Message Board

Here it is 2013 and the WSJ is publishing an article that cites a 2002 study on the painless pitch of the laser. Remarkable!
What I really like is the confirmation that the laser IS NOT 100% pain-free.
Anybody care to play BIOL Roulette?
And what about that appointment you made, based on this painless pitch, that had to be cancelled because the contraption ain't werkin today! I pity the poor dentist that bases his marketing program on a device that may or may not hurt and may or may not be available for the treatment.

BUT at least BIOL got their PR out for the week. They are throwing life perservers to the sinking PPS.
Next PR: BIOL gets patent on BS and FCC approval to distribute ancient studies.
Remarkable!

Come on ya'll! PR! PR! PR! Tent Revival Coming Soon!!!
And please don't forget to leave your offering in the basket being passed around.

I hear no evil from you. IGNORED

I know. Q1 is always lower than Q4 because of seasonal factors.
But things are different now. The adoption of laser dentistry is accelerating....or is it?
If revenues are anything less than $21 million then it will only reinforce the thinking, note not "feeling", that maybe some people are excited about PR more than reality.
With that said: IF revenues match or exceed my threshold, and they are real and not channel stuffing, then I will say the Believers have indeed witnessed the Second Coming!
Praise the PIggy!

I had enuf cowbull early on.

1. They are expensive and require specialized service.
2. BIOL has limited ability to cover the large geographic service area. This is a serious flaw.
Once a dentist has been "shamed" into a laser purchase ( you know, with the worn-out sales pitch "you're an uncaring professional is you don't use a laser"), that dentist is dependent on his new marketing gimmick. So imagine explaining to all your "new" patients that the laser is not working today, that BIOL service is a few days behind or parts are back-ordered. The dentist looks unreliable, at best.
3. Even if everything is working well, every dentist knows that a laser has no "feel" for depth of cut. One wrong pulse and, as one dentist told me "you're into the pulp", OUCH! So much for pain free, which it is not entirely anyway.

This is a snake-oil pitch of a cure for something every body can relate to, dental pain! But wait, here's a solution, it's a miracle! People will be rushing to their dentist because it's actually a pleasure to get drilled now, as long as you don't have pre-existing amalgam fillings.
After 10 years this must-have tech is still an avoidable option.

......is considered growth.
These guys would get kicked off Shark Tank!

I think BIOL has had plenty of time to show massive sales gains that one would expect from a game-changing, must-have technology, but what do we see? A dribble of sales compared to the potential.
Let's say there are 150,000 dental professionals. Let's say just 10% of them buy into the BIOL hype and in the process spend $25,000 each, that's 15,000 x $25,000 = $375,000,000! Yet, BIOL hasn't even approached $100,000,000 in sales to their target market.
Why don't 50% or more dentist use these devices?
With this lackluster sales performance to the core market what would any great company do? Get more patents, more FDA approvals and try to generate sales in new markets.
It all sounds so possible, so hopeful.
The why aren't sales exploding to the upside?
I know. Everything is different now.