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Millennial Media Inc. (MM) Message Board

mitshu35 6 posts  |  Last Activity: Jan 23, 2015 3:28 PM Member since: May 1, 2000
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  • DJ Hipcricket Gets Approval to Continue Operations Pending Sale
    By Peg Brickley

    WILMINGTON, Del.--Mobile ad company Hipcricket cleared its bankruptcy-court debut Friday, winning approval to stay in operation while it heads toward a sale.

    Rival Sito Mobile is offering $4.5 million in cash for the operation and has agreed to take on certain liabilities. The offer will be tested at an auction.

    Additionally, Sito has offered to hire Hipcricket's workforce in a deal designed to boost the size of its business.

    Judge Laurie Selber Silverstein granted interim approval to motions entitling the company to preserve its business as it heads toward a hoped-for sale to close in March.

    Existing shareholders will likely see their holdings erased in the bankruptcy proceeding, according to a release Hipcricket issued after filing for Chapter 11 protection Jan. 20.

    In spite of growing revenue, Hipcricket racked up substantial losses in the business of helping manufacturers and retailers deliver their ads to customers on mobile devices, said Hipcricket lawyer Ira Kharasch.

    "The company's still a young company in a new commercial arena that is very competitive," Mr. Kharasch explained at a hearing in the U.S. Bankruptcy Court in Wilmington, Del. Up against rivals that "are far larger, with far greater financial resources to weather the growth curve," Hipcricket found itself with "extreme financing concerns," he said.

    A bankruptcy loan of $3.5 million is coming from Sito, the proposed buyer. Judge Silverstein indicated she would sign an interim order approving the loan once final documents are prepared.

    Hipcricket looked for an acquirer for some time before agreeing a deal with Sito. The company said it hopes the auction will improve the price being paid for its business. Rules to govern the bidding will be reviewed at a hearing in February.

    In court papers, Hipcricket estimated it owes $9.5 million to $10.5 million on trade debts

  • mitshu35 mitshu35 Jan 14, 2015 2:14 PM Flag

    Liolios said a filing would be done by end of today. Nothing like last minute....now if we just knew the nature of that filing...

  • Reply to

    Hipcricket Helps Virginia Lottery

    by kivkovich Dec 3, 2014 8:17 AM
    mitshu35 mitshu35 Dec 3, 2014 5:01 PM Flag

    Fidelity charges $7.95, but if you try to buy more than 10K at a time, you either have to enter more than 1 order or else call and have someone enter your order for a nice fee...either way, it costs more than standard commission on anything over 10K shares.

  • Reply to

    Still no word of RS

    by kivkovich Nov 23, 2014 8:29 PM
    mitshu35 mitshu35 Dec 2, 2014 4:22 PM Flag

    Management does not want to sell the company. That's why we have not seen anything come of the 'strategic options' review they started almost a year ago. They want to prove they can run the company successfully and continue picking up their fat paychecks/options. My question on this is whether they still control (and have enough support from friends/institutions) enough shares to block a buyout at this point with all of the additional shares/options in the market.

    Partnership seems more likely, especially with a large ad agency. I think they said they are now working with 6 large agencies at this point so I wouldn't be surprised to see something come of that. Even though on the last conference call, Todd said that because they are a public company they can't say too much of what might happen, I really don't think we'll see any kind of buyout or even partnership announcement come at any point. They are trying to get to the promised land in terms of revenue and earnings and then hope everyone forgets about the past and lets them run the company.

    Stock has been crushed beyond belief so I do hope something significant is being worked on, but I'm not holding my breath on that front. I do hope the data analytics path turns into a big winner for us and gets us up off the floor in terms of share price. Painful watching the rest of the market continue to go up & up while we don't go anywhere.

  • Reply to

    Still no word of RS

    by kivkovich Nov 23, 2014 8:29 PM
    mitshu35 mitshu35 Dec 2, 2014 12:50 PM Flag

    Exactly what I have been thinking lately. They hinted on the last call that they may or may not proceed with the RS. The Ladenburg report (from July, a while ago now...) said BE should come in November, so I suspect they have at least reached that. However, I don't think they are working on selling the company - I believe they just want to continue running it and if they can show some decent revenue growth, they can justify (to themsleves at least) not selling the company. I suspect they are holding out for 1 more month to show us what Q3 looks like and how they performed.

    I was just looking at Splunk's latest results and they look pretty good. Data analytics is growing nicely, so if HIPP can really break into that market while continue to grow Ad Life/advertising revenue, we might just have a shot at rebounding.

  • Reply to

    Harman !!! A company that everyone knows !!!

    by cycodaddy Nov 17, 2014 9:39 AM
    mitshu35 mitshu35 Nov 17, 2014 11:25 AM Flag

    I'm encouraged that a 3rd party ad agency was involved. Just another sign that HIPP can provide services that other cannot. At some point, an ad agency might realize the value of buying HIPP and bringing these capabilities in house. We're too cheap to be bought out right now, but a sign of hope at last IMO.

MM
1.35-0.03(-2.17%)Jan 30 4:10 PMEST

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