Yep, I am afraid we'll be plunged back into darkness after the call today, waiting another 3 months for the next significant updates. Bought more shares yesterday, hoping the revenue numbers really start ticking up here. We'll know more in less than an hour!
Tucker-based YP, a mobile advertising company and the company behind the Real Yellow Pages brand, said it is acquiring Sense Networks Inc., YP’s first acquisition since being sold by AT&T two years ago.
New York City-based Sense Networks Inc. is known for its research on consumers’ mobile behavior. The company helps advertising clients target mobile ads by developing profiles that are created in real time from location data taken from mobile phones, carrier networks, and even taxicabs.
YP said Sense Networks’ technology will allow an expansion of its search capabilities with the addition of audience and location-targeted display ads. YP said more than a third of its annual $1 billion-plus in digital ad revenue comes for mobile ads.
Terms of the deal were not disclosed.
“With Sense’s technology, YP will be better positioned to improve and grow our mobile advertising leadership through enhanced targeting to consumers,” Chief Executive Officer David Krantz said in announcing the deal Monday. “We expect to continue to make technology acquisitions and plan to aggressively maintain and build on our mobile advertising leadership.”
YP is majority owned by the private equity firm Cerberus Capital Management L.P. In 2012, AT&T sold AT&T Advertising Solutions and AT&T Interactive to Cerberus for $950 million in cash and debt. Cerberus created YP Holdings, and as part of the deal AT&T received a 47 percent equity stake in YP.
Sense Networks was founded by computer scientists from the Massachusetts Institute of Technology and Columbia University and was backed by Intel Capital, Javelin Venture Partners and investors from the hedge fund community.
We seem to be about the only stock that doesn't move up. We'll start trading on improved fundamentals at some point. There doesn't seem to be any speculation that our fundamentals are getting better, so I guess we have to wait to actually seem them in the Q3 report in January. The wait goes on. And on....