I'm an owner as a result of the Capital Source CSE merger. It has bounced around a little, but the trend is up and now they're making another acquisition. Future FED rate hike(s) should help... I'm happy with the sector.. collect the dividend while it slowly appreciates.
True isn't a "disruptive revolution"... Edmunds had their "true market value" well before TrueCar. TrueCar CEO, Scott Painter, also created CarsDirect well before TrueCar. Nothing "revolutionary" at all, just rebranded.