I advertise across the platforms. I have yet to find any value in twitter followers. I have about 2,600 quality followers. We've screened the #$%$ out of them. It's so hard to engage them. Also, unlike facebook (which also sucks) Twitter doesn't keep enough information in their database. The problem is twitters basic flow. People span the **it out of it. In faceboo, the problem is you have to trust Zuckerberg to land your ads. Braahahahaha... IMO, in 5 years, Google will own that space. That is Google and Amazon. The fact is, Amazon sells product, has (almost) the best customer service and is small business friendly. The secret is SEO optimization. SEO negates any ads you have to run on facebook or twitter because people find you, you don't have to find them.