I imagine once he got into Maxim, he didn't like what he saw and then decided to clean house. He said he has a Harvard MBA turd detector, so maybe he came across too many of those.
He addressed the new First Guard incentive structure and said that Ed will have the opportunity to make more under BH's incentive program than he did by selling the firm to BH.
With respect to SNS, he talked about the new managers he has recruited to take it to the next level. There is a person who came from Fed Ex and led a bar code project there, a distribution person who came from Advance Auto Parts, an HR person from JCP, and a person from Toyota University. It seems he's putting in place the infrastructure necessary to grow the number of restaurants.
With respect to licensing, he mentioned that in Russia, there is a Maxim branded credit card and a Maxim restaurant, which he sees as evidence that the brand can work on different products. Also, he has plans for SNS brand licensing. He talked about how successful SNS chili is in wal mart stores in florida, and how they both want to expand it to other areas. Hi also mentioned a few additional products that are planned like a microwavable shake, frozen steakburgers, etc.