Now she lives at JCP and is in that store spending money every week. We love JCP now, and is constantly downloading JCP coupons religously. Not to forget the JCP rewards program, she's all over that. Bottom line JCP is getting more of our dollars than any mall store period. That made me a buyer of this stock. Management has got this figured out, and if they stay with the formulae they will smack this out of the park. WE LOVE JCP!