Velti plc (Velti), an Ireland-based company, is a global provider of mobile marketing and advertising technology and solutions. The Company’s platform Velti mGage, allows its customers to use mobile and media, such as television, print, radio and outdoor advertising to target, reach, and engage consumers through mobile Internet applications; convert consumers into their customers, and continue to manage the relationship through the mobile channel. The Company’s mGage platform provides agencies and companies a set of tools including analytics and reporting, and business intelligence. The Velti mGage Visualize provides the ability to track the performance of mobile, traditional, and Internet-based media campaigns. The Company also has three products: Inspire, Excite and 5ml.