Look it is simple. This stock is going down because of interest rate hikes that are coming. Rather then cry dollar cost average down I would not have nightmares yet. Personally I sold all my stock holdings except two, because I feel we are very near a correction or bear market that is the nightmare you should be worried about.
My strategy now is to look for beaten down stocks like this one, and only by a few hundred shares and wait for it to drop more and it will. It will drop for fears of interest rate increases. Or because the market ran out of steam nothing goes up forever. Either way by beat up stocks and add to it. Just my two cents,