"...should bounce by the 3rd quarter." That's exactly the problem. First 'should' is a synonym of 'may' in this context (actually 'may' is more appropriate), and second, why should he invest in a company that will continue to suffer all the way until next fall. There are great companies out there right now that are growing profits, stock buyback, dividends, making acquisitions, and continue to grow. Look into those.
I'm not worried about it. This company has earned 9 cents over the last 5 quarters. If somebody wants to sell his shares at 15 cents, then he's free to make that poor decision. Even if this company misses for the current quarter and reports a sub-par Christmas, the company is still worth more than 15 cents per share.