myriad has NOT done a good job with prolaris. frankly i think that mygn needs to fire the PR people. i mean fire and ask security to escort them from the building. they are simply not doing any type of public education. the prostate test needs to be marketed directly to men. the breast cancer test, directly to women. it is a 3 billion dollar company yet they are being pushed around by court decisions. let women know whose test is superior. let men know they need to demand a screen of their cancer.
this is a profound lost opportunity to establish myriad as a brand and standard of excellence. instead they are letting their business be decided behind closed doors. another reason why they have yet to exceed the stock price of 14 years ago. sorry, 14 years is too long to accept.
that does not ring true to me. and i dont think there is collusion. i think the shorts really thought the court ruling was a dagger in mygn. the position got so large it became self-fulfilling - we are all short so the stock must go down in the face of all this selling. like tesla on the long side, everyone is buying so the stock will stay up. and it didnt really play out that way. but these guys are powerful and used to getting their way. when the fundamental story failed they figured the sell pressure would be enough. even zacks lost faith or got bought off. the last earnings news wasnt really noticed by the potential buyers until recently. now if goldman, etc.. says Buy price target $60, its all over. this is a bad set-up for the shorts if the earnings success repeats.
the prostate test looks to be a key test in the market. MEN need it. hence it will get funded and well. the volume is light, but the shorts are not pushing the stock down on low volume days. i think it means that fear has entered the short trade and no one is willing to throw more money at it. if i were a hedgy on the short side, i would be exiting the f out of dodge. if i were big long, i would be hedging puts in fear that mygn announces a slowing in revenues which could trigger a new short pile on.
all the analysts here have been utterly bullsh-tting.
and a final note. accounting games to turn a penny profit on tiny sales is not the foundation of a public company. and i think it is clear, that is J Cue's goal. make a penny after eliminating most of the organization, skus and distribution and go HUZZAH a turnaround. anyone can make money from a lemonade stand. the real failure is a lack of product for 2014 and lack of coherent marketing plan. give it to a mbs student group at a local college. please. please. they might tell you fufuberry soda with a cat photo on it, is not edgy. unless its 1982.
why would you want it in your store? and i doubt you spent 2 years trying for a return call.
the reason they flounder? lack of innovation. poor products. lack of focus. lack of work ethic. ouch sorry. look at the vaunted website. it is an unmitigated mess. broken links, few clicks and ratings, no reviews. (some stripped products have 8 ratings and no one wrote a review in years, except a bev blog which reviewed natural and vilified the entire line - google jones stripped and review - nightmare stuff). so how does a new media company with edgy marketing have empty fields, no reviews, 8 ratings, no ingredients?) i think the only explanation is called not giving a sh--t). or is everyone pulling all nighters and they can't keep up? how are two of the flavors of stripper out of stock? good management? overwhelming demand? i doubt that, because smart management would have a PR out that they can't keep up with demand. but smart management doesn't run out of product.
i. do. not. understand. how. the. board. allows. this. performance. to. persist. some of the flavors on their own site have 3 stars. holy #$%$. these are FANS! and they rated the products 3 stars average. let the chairman of the board join the conference call and answer for this rolling disaster. dow 17,000 and JSDA at 52 week lows.
bottom line. 38 cents. losing money. 2 years into "turnaround". which is in fact the fifth "turnaround" or so. but this time the plan is so savagely bad, i see little hope.
but with no news and little volume. so, i dont believe it yet. no short squeeze. i really dont understand the logic of the shorts here however. this can not be comfortable. what if mygn does have a nice piece of news to announce or pfizer etc... sniffs around for an acquistion. they you have a gap open up $10 and lose half a billion dollars in zero minutes? i understand if everything with the company is in decline, but clearly there is no way to argue mygn's days are numbered. damn strange and complacent trading.
it is called being paid by shorts to issue an opinion. we cant directly contradict ourselves so we can say the company is awesome and could even rise another $2!!! but with only another $2 of upside maybe you have to be cautious of the other awesome companies getting into the field. it might also serve a buyer who wants cheaper shares to accumulate. either way, very odd behavior. zacks looks like a clown in someone's pocket.
there are no share available to short? of course there are. they can naked short the shares to $1. these guys dont put a 1.5 billion on the don't come line without a plan and a lot of fire power. they are not drinking anything and they can close out positions whenever they want. to attribute the sell-off after earnings to zacks is silly. the traders and market makers cut the legs out of the stock on great earnings. it was a baller move and they made hundreds of millions in gains from it. as for the short squeeze, there never was a short squeeze. and mygn has not announced any game changing news to stampede in long money. if they disappoint at all or guide lower, the stock will get crushed. they know that. all the big money is standing pat now.
under no circumstances would the management and board be so foolish as to invest in this company. they have had a million chances to invest. why do that when you can issue yourself free shares? the lack of buying is a clear signal of the confidence that they have in the model. but you dont just close the doors when you can ride it out and drain the cash.
and it is good that all the horrible product ideas have been shelved. halloween soda? really? michigan made soda is a business model for a public company?
you are underestimating the shorts i think. however, the stock is easily pushed down on volume days like today in a down market, and odd to me, they are not putting pressure on it. if they were not confident enough to add more to the position, you would think they would close it. their only hope is for a poor earnings report or lowered guidance. this is what zacks is suggesting will happen. i think this is a very dangerous trade long or short now, unless you hedge.
Myriad Genetics (NASDAQ:MYGN) was downgraded by Zacks from an “outperform” rating to a “neutral” rating in a research note issued on Wednesday. They currently have a $39.00 price target on the stock. Zacks‘s target price suggests a potential upside of 5.26% from the company’s current price.
this is rather interesting change of mood. you wonder who gets paid on such things. google news mygn. zacks suggests that although everything is great, the court ruling will add competition and hurt sales. weird stuff. i tell you it is all about who you know on wall street and who your friends are. the shorts have to feel that an earnings miss is lining up for them. if that happens, then you have a $23 stock in the absence of prostate news. the shorts are being very patient now, but they are not pushing the price down. they seem to be waiting for events to go their way.
when walmart reverses course, she will leave. and that day is coming. read recent walmart comments on shoppers not having money to afford walmart. they will flush the shelves of slow movers and high price items. fiat and walmart are the two pillars of support here. think about it. the board clearly no longer cares. the employees will stay as long as the checks clear. another 60 days to the start of tax loss season. and it is obvious the summer sucked again. there are so many capable people out there. how did jones wind up with current management?
for the record, if the company were losing reasonable money but growing a brand at 50% - 100% a year, then i have no objection. breakfast mountain dew, first year sales are 100 million. there are people who know how to launch products and grow brands. just not here.
huh? reeds is a public company. i am an owner. 25 years and 40 million in sales? is that good? for a public company? no profit. negative return on investment for ipo buyers after 7 years? it is horrible performance. as for 20% growth top line.... is it good that the revenue is growing when sales are at a loss. they sell soda below cost and that is a great achievement? this is chris reeds hobby business, not a company run for its owners.
lol. ridiculous! you think a 1 or 2% dividend is going to change the betting positions on mygn? they crushed earnings and raised guidance and the stock sold off. earnings trade for a multiple of 15x. a little dividend isnt going to affect a thing. what will change the street is either a big long player that people fear or increased earnings guidance that compress the pe further.
reed is approaching the business like he is wavy gravy (look it up). everything has to be weird and different. except that it is a beverage company, for profit, with listed shares. the basic problem with that is no one else is playing along. not retailers, bottlers, shippers, distributors, accountants, consumers.... hey vegans! win the cash equivalent of common stock by filling out our facebook form? wow, how wholesome.
it is as if - literally - there has never been a successful beverage company before and he thinks he must invent the industry. hey chris, neil young is cool. neil young is surrounded by professionals at the top of their field. stop trying to re-invent the wheel. btw, you know exactly who would do some BS sweepstakes thinking it would sell beverages? jones. this is exactly what the clowns at jones would do.
you know who cant keep a cfo? jones. oops. reed. oops jones. what do the cfos seem to figure out before everyone else?
the clowns at reeds need to merge with the clowns at jones so they can fail to be successful together.
the real question is why are the brands not being properly marketed? is CR still trying to be "different?" watch the sweepstakes and labeling changes impact earnings.
what a nice time to establish your brand. unfortunately, the marketing campaign looks like it was conceived by pet cat. sweepstakes are a joke. a lazy device that does not have any lasting impact or maybe any impact at all. it is the strategy of CR as a hobbyist. 25 years and still losing money? think about it. #$%$? was it a 25 year long fluke? look at what GT did in far less than 25 years. how is it that REED has faired so poorly by comparison as a beverage company?
no, he is saying you should have sold already. when the smart money realized chris reed was spouting more bs excuses about why the sales went up but the losses went that way and the the yen did that, etc...
how dare you sir? reeds is the coke of the natural beverage market. how indeed could GT impact Reeds? impossible! wait, i think reeds is the coke of the natural carbonated root beer or ginger brew four pack market. so actually i guess gt could kick its #$%$. unless.... unless they take out a print in ad in vegetarian news times week. that my friend is how you market kombucha. (as opposed to sending out tasting demonstration representatives which is very labor intensive and not cool man). me, i get all my beer preferences from print ads. i think most people do.