fairway market as a brand is much diminished. it is not fun or unique anymore. it is a supermarket. no one knows what they are selling except in a few cases. the cheese counters are a shadow. the bakery products suck. like a fancier A&P bakery. the baguette? garbage. the deli? junk selections of meats you can find anywhere. citterio? ugh, nasty. sampling? none. i ate at the hot food bar, i was repulsed. oily cafeteria #$%$. i used to adore fairway. i have not been to the store in months.
yep, looks like they dont have any business left. all a mirage. vapor. all those sales - vanished into thin air. scary class action suit filed by lawyers looking for a quick settlement and some juicy fees.
could you imagine a more high profile e-coli issue? and the street and the industry could not be bothered to pick up a share of stock. but rather see brisk selling. wow. an absolute PR coup, wasted. apparently. i donot have a ton of confiidence that they are taking advantage of this behind the scenes.
it was a reiteration of the sell call. they have been embarrassingly wrong, so they had to figure a way to cover their analysts' butts. i would imagine that if it went to $50 now, they would reiterate the sell based on valuation. clowns.
one small bump? really? fortunately, they have been executing flawlessly. let us all pray it continues.
YEAH! itkg is in the best shape ever. 50 million dollars of valuation and no sales. how awesome is that. i think if they get a million in sales then you go to 500 million. it coudl be the size of GM with just 10 million in sales. this is trading like a biotech. crazy.
fcel just did a 12 for reverse and instantly lost 20%. i hoping that these people are not as dim as they seem when it comes to managing their shares. this will be an interesting week. i am hoping for $8.
and i have many more trading positions than reed, but i have not sold any of the shares i bot. other people i brought to the company sold to realize tax losses.
i typically have not written calls against any positions, however, i really should be so disciplined. it is so critical of an investing tool. bloodthirsty coolness. never take a big loss.
however, i bot calls here. i didnt write a call.
the issue is always about realizing the easy potential. chris makes everything so hard. he refuses typically to seek out greater expertise. he has to try everything himself as an amateur, have it fail, then move in a different direction. reed could easily be at $20 now. heck i think it could be at $50 now, except it is run like a clown show. truly. sadly. the list of problems is unending. and the business is ultimately very simple and has been successfully done by hundreds of other people. he is not running a clinical trial. he makes beverages, like a clown show. i think 2015 was such a giant eff up with 10 million in blown orders (probably more), that it can't get worse. the market can drop certainly, but operationally, everything was wrecked. how can you do worse then wrecking everything? if he brought in an actual proven pro, the stock would double in a day.
when did you decide the company was run for shareholders? it isnt. it is a garage business for chris. so he can do cool things that he has never done before. that said, i found the very low price of the june 7.50 calls yesterday to be too tempting to leave on the table. so i added those. i think there is reasonable case to make for $6 by the end of the year. maybe adding distribution is a sign that they can supply this new distributor.
i am not sure how reeds benefits from that seeing as they sell sugary drinks. please dont respond that they have zero calorie options; so does coke. i did look at the articles on the ihop applebees announcement. what is amazing!!! is that chris reed has failed to get any product into a chain other than the crackerbarrel gift shop. even the chain that approached him, had to approach him. he didnt think to approach them. it is effing astonishing.
that is really interesting that it got noticed. also interesting is the selling pressure being enough at this price that a fund could get in without affecting share price. i agree with analysis and i think it is conservative. i would be pretty #$%$ if they take two years to break even. rate of growth for elon should be in the 30% plus range, however sege is simply a poor marketer. the company has no public profile at all. the reverse split is a terrible, terrible strategy that is going to haunt them for a long time unless it is GS's idea and they are prepared to support the move. if the company was capably managed, this would be at $2 now, with ease. it is very undervalued, however, given the tremendous mismanagement that still continues, people have little faith in their long term success. by not being very aggressive now in the market, they are giving away so much business.