Hoops legend Steve Smith is watching some basketball on the couch. After seeing his pizza box is empty, he asks Alexa on his Amazon Echo to order his usual from Domino's. Fellow basketball star Grant Hill walks in after a workout and criticizes Smith for being a couch potato. Trying to defend himself, Smith asks Alexa how far he's walked today according to his Fitbit, only to feel sheepish when he finds out the answer is only seven steps.
Fitbit and Screamin' Jay Hawkins' "Little Demon" take us through individuals' everyday lives, in fitness and outside of fitness. Kettle swings, martial arts classes and squats allow these people to go about their days smoothly whether they're on an airplane or at a gala. The entire time, they use the Fitbit Blaze to keep track of their movements.
Many different people use their Fitbits for unique reasons. A man does a back flip off of a trash can as a skateboarder cruises by, glowing with strings of lights wrapped around his body. Then, we see a BMX bike rider take off from a jump and complete a flip. This is quickly followed by "kissfit," "flowfit" and people staying active by dancing, playing soccer and lifting weights.
Have you ever seen a vase of flowers that transform into Fitbit watches by the pass of a breeze? Watch as reds, pinks, greens and blues detach from the stems and magically become these gadgets. Moms get the same gift every year for Mother's Day. This year, give the gift that moves her.
During E! Network's coverage of 2016 Fashion Week, Zanna Roberts Rassi, Marie Claire Senior Fashion Editor and E! Style Correspondent, talks about a stylish look: Functional and fashionable. According to the fashion expert, athletic is in and you can add to your look with a Fitbit Alta, which can be coordinated with your outfit with colored bands or classed up with a leather band.
Join Fitbit® for
the ride of your life
Register for the Sea Otter Classic, April 14-17, in Monterey, CA
With road events, mountain bike events and different distances to choose from, plus a fun festival experience, this one-of-a-kind event has something for everyone.
GET 10% OFF REGISTRATION WITH CODE*:
07:05 ET | Source: Myriad Genetics, Inc.
SALT LAKE CITY, March 30, 2016 (GLOBE NEWSWIRE) -- Myriad Genetics, Inc. (NASDAQ:MYGN), a leader in molecular diagnostics and personalized medicine, working in collaboration with researchers from the Harvard Medical School, today announced that the Journal of Clinical Oncology has published a paper showing the frequency of germline mutations in 25 cancer susceptibility genes among patients with breast cancer.
“This is the first study to show the frequency of germline mutations in BRCA1/2 and other breast cancer predisposition genes in a sequential series of breast cancer patients prospectively collected and unselected for family history or age,” said Anne-Renee Hartman, M.D., an author of the publication and senior vice president of clinical development at Myriad Genetic Laboratories. "Overall, the 25-gene panel identified 70 percent more breast cancer causing mutations than BRCA1/2 testing alone. This important new finding is being used to identify more patients with mutations with the ultimate goal of helping them and their families to take appropriate risk reduction measures."
Myriad Genetics, Inc. (NASDAQ:MYGN) was the target of a large decrease in short interest in March. As of March 15th, there was short interest totalling 17,478,486 shares, a decrease of 10.9% from the February 29th total of 19,618,848 shares, MarketBeat reports. Based on an average daily volume of 893,466 shares, the short-interest ratio is presently 19.6 days. Currently, 24.8% of the shares of the stock are short sold.
Expecting break above.
Fitbit's Blaze Is Indeed Cleaning The Clock Of Apple's Watch In The Marketplace
Mar. 30, 2016 8:18 PM • FIT
Too much confusion and misinformation persists regarding the Apple Watch vs. Fitbit Blaze competition and the overall wearables category. Clarity will show Fitbit to be an oversold opportunity.
House cleaning: Providing documentation of early results showing Blaze was indeed sold out of stock may be helpful.
The market sold Fitbit based upon the view that Apple Watch would crush Fitbit Blaze. The market was wrong. Now the rebound is taking place.
Fitbit experienced an unjustified sell-off from $31 to $12 during January - February of this year. The move back upwards to correct this oversold condition has just begun.
Shares of Fitbit are up almost 20% from their February bottom to $14.51. Citibank's price target of $35 is reasonable but there is a sense of urgency to get involved.
Why Fitbit Might Break Out This Year
Mar. 27, 2016 9:17 PM • FIT
Fitbit benefited from strong holiday sales and issued a strong outlook.
Broad range of products should help grow sales.
Strategic spending in R&D and sales and marketing will bear fruit this year.
Despite a 30 percent short float on Fitbit (NYSE:FIT), the company may prove its resilience in the wearable athletics market. The company has a broad spectrum of products and faces limited competition from Garmin (NASDAQ:GRMN) and Apple (NASDAQ:AAPL) (via Apple Watch). Due to its strategic investment in research and marketing, Fitbit may prove the bears wrong this year.
Apple Watch Vs. Fitbit Blaze: The Early Winner May Surprise You
Mar. 9, 2016 5:32 PM • FIT
Fitbit's Blaze has replaced Apple's smartwatch as the top-selling smartwatch on Amazon's Best Sellers page for smartwatches since pre-sales began a few weeks ago through the current deliveries.
The reasons for Blaze's success are clear and present for both Fitbit and the consumer, making it curious that Apple has missed so badly. Here are the reasons why.
Now that Blaze is proving to be a huge winner for FIT, it is time for the stock to take back its recent unjustified sell-off from $31 to $12.
Fitbit Has Bottomed
Mar. 8, 2016 6:57 AM • FIT
FIT’s guidance for this fiscal year was decent but investors are focusing on the wrong thing.
Shifting shipments from one quarter to another is no reason to hammer the stock.
With the wide open space available for FIT and its very low valuation, I’m very bullish right now.
Fitbit (NYSE:FIT) has been absolutely pummeled in the past few months as the company's long term sustainability has been called into question. As other hardware names like GoPro (NASDAQ:GPRO) get crushed for the same sorts of reasons, FIT is being lumped into a group that I don't believe it deserves to be in. I've been bullish on FIT in the past and that has been a mistake, but the company's most recent reason du jour for a massive selloff - 2016 guidance - makes no sense and I believe FIT has bottomed.