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Sucampo Pharmaceuticals, Inc. (SCMP) Message Board

nicolaus_copernicus1 3 posts  |  Last Activity: Apr 15, 2014 9:29 AM Member since: Oct 11, 2005
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  • In order to help spur on the sales of Linzess, Ironwood has since taken the costly approach of increasing consumer awareness. On April 10, both Ironwood Pharmaceuticals and Forest Laboratories announced the commencement of a new direct-to-consumer patient awareness campaign. The comprehensive advertisement campaign will include high-profile advertising slots during popular television programs such as Modern Family, The Voice, and NCIS. It also included print advertising for trending consumer magazines such as People, Cooking Light, and Better Homes & Gardens.

    According to Ironwood's chief commercial officer, Tom McCourt, the opportunity for capturing an increased market awareness is wide. In the announced press release he had the following to say:

    "Millions of adults suffer from IBS-C or CIC, but have not been diagnosed. They may not realize the long-lasting or recurrent symptoms ... could indicate the presence of a medical condition and warrant discussion with a doctor. Even among patients who are diagnosed with IBS-C or CIC, fewer than 10% are aware of Linzess..."

    - Thomas A. McCourt, Ironwood Pharmaceuticals

  • success??? Seems like a long shot in biotech. Especially Gainsville, with the UF party school mentality..

  • nicolaus_copernicus1 by nicolaus_copernicus1 Apr 14, 2014 9:42 AM Flag

    Marine Harvest (MHG) +3.4% premarket after reporting Q1 operating results it says were the best in its eight-year history, following a larger than expected harvest and rising prices for salmon and other fish.MHG earned an operating profit of 1.08B Norwegian kroner ($181M) in the quarter, more than double 482M kroner in the year-ago period and beating analyst expectations; volume was lower, but strong pricing, due partly to constrained supply, lifted results.MHG is scheduled to report Q1 earnings April 30.

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