Apple is far and away the one with the most appetizing and
inventive buyout target.
One of the characteristics that always sets Apple apart is its ability to change
consumers’ perception of an industry. It’s rarely the first mover, but the company
has a knack for taking a groundbreaking idea and making the Apple version a
The mp3 player, for instance, is now an iPod. Smartphones are iPhones. Tablets are
iPads. I could go on...
This “perception change effect” forces the rest of the industry to adapt. It’s really
Once you recognize this effect, you can see it everywhere. That’s how I know what’s
next for Apple.
Apple’s Big Hint to Investors
Apple has spotted a new groundbreaking technology, and all the signs are there that
the company is about to put the ol’ Apple shine on it.
This time it’s augmented reality software from the German software company
Metaio worked with zSpace to design a killer program for Ferrari that allows you to
virtually dismantle one of these top-end sportsters using a tablet.
The obvious potential of this software is apparent in this promo video:
Amazing, right? Understandably, Apple moved quickly and has already acquired
Metaio for an undisclosed amount.
Now, Metaio is off the table, but the acquisition is a HUGE hint for investors who
can recognize the perception change effect.
The Future Is Not What You Think
In order to take advantage of this software the Apple way, the company needs
someone who can put augmented reality hardware in the hands of every American.
Well, I’ve looked around, and I think I know who Apple is going to go after: Vuzix
Apple filed several patents earlier this year related to smart glasses. Adding the 40
plus patents Vuzix already has would certainly beef up Apple’s wearable intellectual
That would be great if Apple was looking to gain more market share with wearables,
but I think there’s something much more interesting going on here.
You see, I think Apple is going to use augmented reality in its top secret “iCar”!
Imagine having a “smart” windshield in your car giving you instant feedback on
driving conditions - like a head-up display (HUD) you would find in a fighter jet,
but in your mid-sized sedan.
All the signs that augmented reality in cars will soon be known as just another
Apple product are present. As of this year, HUD elements aren’t just being shown in
Mercedes or Porsches, but in mid-range Mazda and Prius models.
Now, it’s rumored the car won’t go into production for at least five years, but there
are already over 200 people on the project. And Apple is reportedly poaching Tesla
Acquiring Vuzix will ensure Apple can reinvent driving, just like it has done with
In 20 years, we’ll all be referring to our cars and trucks as iCars and iTrucks.
wow have never been called a POS before you are a 1st. Nobody should listen to you so worker up over nothing just go"s to show that you no nothing about this company so you learn before type you hear you #$%$