Brad likely had his chance many years ago to sell ONCY for a nice piece of change, and blew it. There were reports of limousines coming from the airport to ONCY's headquarters on multiple occasions. Having worked for a company that was involved in many takeovers and mergers, that is almost always an indication of buyer interest.
I should have sold the day it was announced that Brad, et al would get nice bonuses for selling the company over $7 per share. Up until that point, far, far higher prices were always being thrown around. At that point, even management knew that all previous estimates were pie-in-the-sky.