Chinese e-commerce company DangDang, Inc. has launched a campaign aimed at promoting parent-child reading and ultimately strengthening the literary culture in the country.
The campaign titled "Parents and Children Read for 21 Days," was launched on Tuesday, April 21, in Beijing. Throughout the duration of the campaign, DangDang will engage in up to 1,000 reading activities to promote literacy across the country.
Was this ever told? Just google a story in an italian newspaper from today! (corriere.it)
headline: DangDang: l’«Amazon cinese» ora investe nella moda online
in Beijing we are testing the new platform fashion, to officially launch in 2015 - anticipates Yuri Lin, studies overseas in the US where he attended schools of fashion and design, to which Mr. Li Guoqing has entrusted the reins of the new plan of Dang.Dhub -. The idea is to focus on Chinese designers, not only the most known as Alexander Wang and Jason Wu but the new talents who parade in Beijing as in Shanghai. Not forgetting of course the big names of international fashion.
Thats why I look every day at their commercial site because they are turning from a bookseller into a multiselling retailer. Look at their fashion, flashsales etc. They even are selling steaks.
anyway, enjoy it ;)
The right thing they are doing is to generate more revenue from merchandise channels instead of media.
They didn't released news about it, Chinese media are just writing about it. Seems going to be huge, co-operation with Elle and topdesigners. Also Li was a host a few months ago with a great show pre-announcing Dang.dHub.Now an Italian site made a story about it. Can't blame Dang if American media aren't picking it up.
Dang is a company existing from 2000, if it was a fraud it would have pumped up the profitnumbers.
Bit if they know what they are talking about?
E Commerce China Dangdang Inc reported that its annual Total Revenue rose from over $5.19 billion in 2012 to over $6.32 billion in 2013 and that its respective Net Loss declined from $43.85 million to $142.87 million.
The Shareholders Foundation announces that an investigation on behalf of investors of E Commerce China Dangdang Inc (ADR) (NYSE:DANG) shares was launched over potential securities laws violations by E Commerce China Dangdang Inc and certain of its directors and officers.
Nobody said its an accounting issue, its rather the launch of the new commercial platform dhub. Because in about two weeks the new autumn/winter collection is going to be presentend in China fashion week.
If you don't know whats it all about, google dang dhub.