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Are You Overlooking A Big Opportunity?
By: Jamal Carnette
Seeking Alpha Market Currents 12/13/13
Twitter makes new highs again as ad product barrage continues
The microblogging service continues to unleash a torrent of new ad products. After launching its Tailored Audiences ad retargeting solution last week and a new TV ad product shortly before that, Twitter has launched Broad Match, an ad product that allows a keyword purchase to cover similar words.
In addition, the company's MoPub mobile ad network unit has added support for in-stream ads similar toTwitter's Promoted Tweets and Facebook's sponsored news feed ads. The products aims to profit from a general boom in demand for native advertising formats
but got in cheap