When responding to an analyst question, totally ignores the Q vs Q page view declines and says there were difficult 'year over year' comparisons due to changes that drove new traffic last year.
I'll say it again, why is there no-one beating the drum: in spite of big increase in registered users, there was less TOTAL page views vs. previous Q so not only are new sign-ups not as engaged, the total gross contribution of new members did not make up for decrease in engagement by existing members from the previous Q.
but total unique visitors increased just 5.3 percent on the year and fell 2.1 percent sequentially. Likewise, total page views increased 8.2 percent on the year to 10.6 million, but fell 8.6 percent sequentially.
I'll repeat DECREASED sequentially!!!! Their auto-spam program that mined users' contacts and invited everyone in the known universe to sign-up has run it's course and there was actually less actual meaningful engagement this Q than the previous one.
I can't believe that 8.6% sequential page view decline isn't grabbing more headlines. Can you imagine if FB or TWTR had a similar drop in engagement?
Who the hell cares what they are 'projecting' what are numbers like that going to do to advertising pricing?!?