I understand, but the ROI is way out of whack. When one of bulbs burns out, I have plenty of CFL lights to back-fill until I go 100% LED. I do want to go LED all the way, but cost is prohibitive.
So far I would have to say only Home Depot and Costco. I don't know anyone that is going to replace their current light bulbs with bulbs that cost $15-20 each!! People are going to wait until the price comes down. So what does that mean:
1) inventory sits in HD
2) HD will be ordering less in upcoming quarters
3) CREE will have to come down on price which will impact margins
I have LED lights in 4 fixtures at home. I love them! But with about 30-40 more bulbs to replace, I am not going to swap out anymore until the price drops by at least 70-75% from current levels.
I think once short term technicals are breached, then we can easily see 19s tomorrow.
From the Street...."if after earnings it fails to trigger that breakout and then drops back below some near-term support levels at $23 to $22 a share with high volume. If we get that move, then DMND will set up to re-test or possibly take out its 50-day moving average at $21.52 a share. Any high-volume move below that level will then put $19 to its 200-day at $17.59 into range for shares of DMND."
Verionic, listen to the CC. 2014 is not going to be good. (not horrible either) They are looking to the end of 2014 and then 2015 for decent improvement. The turn around keeps getting further and further out.
Thanks for clarification. I also shorted AH at $24. 21 may be a conservative cover. They still have not clarified the impact of "headwinds". Finally, they talk of things improving in 2015. 2015?
Listening to the CC, there will be dilution of 5-6 million shares due to the Oak Tree settlement. (I missed the exact # of shares, but it sounded like either 5 or 6M)
Gawd. Are you serious? Firms are constantly making Upgrades/Downgrades before earnings AND are often wrong. Those "firms" have ulterior motives.
We need clarity on the headwinds statement
"In Q1, the company expects to face significant sales and contribution headwinds including costs associated with the Emerald re-launch and lower walnut supply."
Exactly what does that translate to in terms of earnings.
ULTA will not go any higher than current price of 115.8. It is done, over....why because I said so. I feel it. It is done.Time to short or sell if you are long.
Sentiment: Strong Sell
As I thought last night. Shorts have driven this below fair value this year. Now all the bad news is out, there is no downside left. Shorts are covering their positions. Shorts have made money on VRA this year, but that is over now.
This won't get any worse for VRA. Investors were expecting bad news and they got it. But it has already been slammed. So look for the heavy dose of shorts in VRA to take their profits and move. This will be green tomorrrow.