Interesting SODA mention in Stur's description by Stur themselves in their Amazon sales....
DELICIOUS FLAVORS ----- This Stur Variety 5-Pack contains 5 bottles - including Fruit Punch, Strawberry Watermelon, Pomegranate Cranberry, Orange Mango, and Black Tea + Lemon! It just tastes natural, not chemical or processed. Add Stur to your tap water, bottled water, Sodastream/ sparkling water, even cocktails. This 5-Pack MAKES 100 8OZ. DRINKS for a fraction of the price you'd pay for bottled drinks (such as vitamin-infused waters). This is a special offer, not available in grocery stores. Stur was made by a husband for his wife and twins - and our brand is about doing something good for your family.
"Soda trades under 19 and under 18 all in one week. What will next week bring?" That's seriously so insightful and helpful. I don't think anyone here could look at a ticker or see a chart. I apologize. Yes, ok, I'll play along. Wow, it DID trade under 19 and 18 in one week! I didn't realize that! Yes, I do wonder what next week will bring? I'll come back to see check it out.
I was trying to give you the benefit of the doubt, but you really are challenged. Her anecdotal study (statistically invalid by the nature of the friggin definition) does support what they have seen in previous research. They disclosed the study was anecdotal. You're just the one that apparently needs a dictionary...every 5 minutes or you forget. I have no idea what your point is. What Birnbaum stated is 100% correct.
The long and the short of it is, until they release a PR of a study indicating that 1 out of 1 companies named Pepsi have decided to take an equity stake, we're floundering in a range. I'll wait. It's coming. Yes, it is.
Well, I would argue that how they approached it is quite brilliant. They covered both bases. The anecdotal study is tied to a name (Kathy K - whoever the H that is, LOL) and a statistically valid study, from a respected research firm, both deriving the same results. ...I think we've exhausted this discussion, but good luck with your future baseless antagonizing. I'm sure it will be plentiful.
Did you even read the PR? The "anecdotal" study by Kaehler is, statistically speaking, useless, yes. It's anecdotal. The Toluna study with 3,860 respondents, using sampling/weighting has a +/-0.95% to 1.58 variance at the 95% confidence level, as rock solid a study as you will find ANYWHERE. Essentially, once you get over 1,000 responses, you're wasting your money on the research, the data is already representative and predictive. There is nothing flawed in the Toluna study which confirms an elevated water consumption of 46% with SodaStream users. Can you pretty please keep from spreading lies and half truths. Your value on the board may start to get seriously questioned. ahem wink wink
SodaStream Australia is certainly "on fire". It's too bad the U.S. investment community isn't a little less-US centric with their thinking. Only 2 things are going to move this stock - results & PEP.
I wish SODA would start talking about forthcoming machines so we could move on vaperware as well. Even through this transformation, their PR still stinks. Would love some kind of nugget out of them.
Would love some kind of word out of SODA/PEP camp regarding test and/or future. Good luck to you in 2015 Doc.