I am not understanding why a film maker wanting to make a name for himself as a producer of relevant and serious documentaries would select a lukewarm, even lame topic like Herbalife? How can there be a mass audience appeal? After tex and flutie have seen it, who is going to buy the 3rd and 4th paid admissions?? The article says the hedge fund didn't finance, but that requires a suspension of disbelief that I can't manage.
The timing is also suspicious. If it is hoped for it to act indirectly to sway the opinion of the FTC, it's perfectly timed as a last ditch effort. However, being realistic there never was much of an issue to investigate, so it's just the final waiting period now. It has to be too late to try to make their paid phony complaints and crocodile tears believable now.