"Microsoft Windows has dominated enterprise desktops for close to three decades but it appears its reign is coming to an end. As BYOPC and BYOD continue to transform the enterprise, Macs have become a popular and preferred option compared to Windows PCs," says Erik Frieberg, VP of Marketing, End-User Computing, VMware, in the report.
'VMware Declares That Windows Reign 'Is Coming To An End' ... And The Mac Is Taking Over'
JULIE BORT -- JUL. 4, 2014
"the iPod, particularly the high-end iPod Touch. It’s arguably Apple’s secret weapon in helping it keep up market dominance and grow its audience and user base as the mobile era marches forward."
"Media website Ad Age reports that his inclusion is a result of James asking Beats if he could be in the commercial. No, it was not the other way around. The world’s best basketball player actually wanted to make sure he wouldn’t miss out on a Beats cameo."
‘Beats by Dr. Dre’s World Cup ad will get you pumped’
newsdotcomdotau — June 6, 2014
This is one of the most emotive, inspirational pieces of advertising you will ever see. A young man, urged by wise words from his father echoing in his headphones, prepares for battle on the World Cup stage.
The young man happens to be Brazilian football hero Neymar Jr, but he could be anyone. He could be an amateur or the world’s most famous pofessional. The point is, he is in the zone, and he is about to play the biggest match of his life.
What happens next is well worth the five minutes of your life it will take to watch the full video.
But the story behind the ad for ‘Beats by Dre’ headphones, made specially for the upcoming FIFA World Cup, is almost as incredible as the video itself.
For starters, one of the biggest athletes in the world, a man worth over $180 million, asked to be in it. We speak of none other than LeBron James.
The ad features a slew of the world’s best soccer (or football, if you’re one of those people…) players as well as a few other cameos. But it’s the cameo by NBA superstar LeBron James that will surprise you.
Media website Ad Age reports that his inclusion is a result of James asking Beats if he could be in the commercial. No, it was not the other way around. The world’s best basketball player actually wanted to make sure he wouldn’t miss out on a Beats cameo.
And this, by the way, is why Apple just bought Beats for $3.2 billion.
Apple is a cool company, a very cool company and it just bought a company that is as cool, if not cooler. The fact that high profile people like LeBron James want to be associated with the brand reinforces why Apple spent a truckload on Beats.
The only question now is, will Samsung be angry that their poster boy ambassador has cosied up to their greatest enemy’s new acquisition?
June 18, 2014
US-Canada Web Traffic for June shows iOS Trumps Android
A new study by Chitika for June 2014 shows us that Apple's iOS trumped Android again when measuring web traffic in the US and Canada. It's another study to show that developers creating cool web apps should consider iOS first for the best return on their investment.
Within the Android community, Chitika showed that Samsung walked away with 56% of the web traffic within the overall 37% figure noted in our cover graphic from Chitika. So technically, we can view this as Apple 63% of web traffic and 18% for Samsung which is a crushing number.
Although Chitika noted that Android gained a percentage point or two for June, they admitted that "measuring these totals against those of iOS show that Apple still holds a sizable advantage within the U.S. and Canada overall."
Brian Marshall, an analyst with International Strategy & Investment Group LLC, says Apple will have “double-digit revenue and earnings growth over the next couple of years.” Marshall talks with Bloomberg’s Tom Keene and Michael McKee on Bloomberg Radio’s "Bloomberg Surveillance."
" Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad. ”
“ Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad. ”
‘ Apple Releases iOS 8 SDK With Over 4,000 New APIs ’
Biggest Developer Release Ever Includes Extensibility Features, HealthKit, HomeKit & Swift
SAN FRANCISCO ― June 2, 2014
By Daniel Engber — Jun 27, 2012
For the mainstream consumer, the acquisition of each new piece of equipment—for playing videocassettes, laser discs, CDs—was marked by a corresponding hand-held device. Eventually these became so numerous as to be self-defeating.
Back in 1985, Apple co-founder Steve Wozniak noticed the problem of remote-control overload and left the company for a startup, with the goal of creating a universal remote that could be programmed to control his stereo, his TV, his VCR, everything.* "I wanted one remote," he says in his autobiography. "Just one. And I wanted that one main button to be able to do multiple things. I wanted to push it and have it go zip, zip, zip, zip, zip and have all the infrared signals come out of one remote control that turned everything on to the status I wanted.”
Wozniak's high-powered, 20-button remote, released in 1987 with a thick user's manual and its own programming language, was far too complicated for the mainstream consumer. His idea split the remote-control market into its two long-standing constituencies—the hackers and the loungers. Now the former had a device that was just for them, a remote that could be loaded up with macros and reprogrammed. (Its descendants live on today.)
Meanwhile, Steve Jobs pushed Apple in the opposite direction, stripping away buttons and options, eventually creating a smooth, hand-held screen—the perfect hardware for lounging. While his former partner worked to tame a wilderness of devices and protocols, Jobs set up his famous walled garden. He put movies and music together in iTunes, and then—with the iPhone and iPad—he put iTunes right there in your lap. In the new Apple universe, nothing is ever remote, which makes the remote control obsolete.
By PATRICK SEITZ -- 04/09/2014
A survey of U.S. teens by Piper Jaffray shows a potential missed opportunity for Apple in the headphone business. It also provides good news for Beats Electronics and bad news for Skullcandy in the lucrative market.
The survey found that 56% of teens plan to purchase headphones in the next six months. The top headphone brand among likely buyers is Beats By Dr. Dre, which was the choice of 46.1% of respondents. Apple (AAPL) is second, attracting 25.3% of likely buyers. Skullcandy (SKUL) is a distant third, with 9.8%.
Beats By Dr. Dre, owned by Beats Electronics, has been trending up over the past four semiannual teen surveys by Piper. In fall 2012, Beats was the choice of 44.8% of likely teen headphone buyers. Based in Santa Monica, Calif., the company is seen as a possible IPO candidate.
Apple also has been steadily rising as a headphone brand. In fall 2012, it was the choice of 20.5% of teen headphone buyers.
But Apple sells only in-ear headphones, not the high-end, over-the-ear headphones seen as status symbols by many teens. Its headsets also ship with new iPhones and iPods, so many of the planned purchases could be replacement sets for those popular devices, Piper analyst Adam Engebretson told IBD.
Apple resells over-the-ear style headphones from Beats, Bose, Monster and others. Those high-margin accessories can cost as much as $450 for Beats Pro headphones. Apple's earbuds retail for $29 and $79, depending on the model.
Apple has been looking for new product categories to get into to boost sales. Perhaps it should consider over-the-ear headphones.
For its study, Piper Jaffray polled 7,500 teens in electronic and classroom surveys. The average age of respondents was 16.4 years.
NATHANAEL ARNOLD -- MAY 16, 2014
Apple’s iOS mobile operating system accounts for the majority of smartphone Web traffic generated in North America, according to the latest data from online ad network company Chitika. Chitika examined hundreds of millions of U.S. and Canadian online ad impressions during an approximately three-month period that ended on April 30. Based on the impressions derived from its vast network, Chitika estimated that Apple’s iPhone accounted for 53.1 percent of the mobile Web traffic during this period.
Android — the open source mobile operating system developed by Google — achieved a second place ranking during the same time period with a 44.5 percent share of mobile Web traffic in North America. Although Chitika’s latest study didn’t break down Android’s market share by manufacturer, a previous study released by the ad network company in March showed that Samsung accounted for a 55.5 percent share of North American Android-based Web traffic.
Interestingly, recently released March quarter data from comScore’s MobiLens and Mobile Metrix services showed that Android held a 52.2 percent share of the mobile operating system market in the U.S., while Apple held a 41.4 percent share. Assuming that comScore’s exclusion of Canada’s smartphone platform data didn’t drastically affect the results, it would appear that Chitika’s study proves that many Android phones are not used for Web browsing.
In an interview with The Wall Street Journal earlier this year, Tim Cook noted that Apple achieves higher market share results when only “true” smartphones are included and smartphones that are essentially used as feature phones are excluded. The discrepancy between comScore’s smartphone operating system market share data and Chitika’s mobile Web traffic data seems to confirm Cook’s assertion.
By Josh Sanburn — Jan. 16, 2013
Just a few years ago, spending $300 on headphones was something only a handful of artists, music producers, and audiophiles would even consider. But that was before a hip-hop legend got involved. These days, headphones — specifically ones that cost hundreds of dollars — are one of the fastest growing categories in the consumer electronics industry. And musicians who aren’t sticking their name on a pair are starting to seem tone deaf.
At last week’s Consumer Electronics Show, rapper 50 Cent made an appearance. So did LL Cool J, Lemmy from Motorhead, and Ro Marley, son of late reggae musician Bob Marley. Even the “Jersey Shore’s” Snooki and New York Jets quarterback Tim Tebow stopped by. And all of them were hawking really expensive headphones.
Over the last several years, the premium headphone market has exploded. According to retail analyst firm NPD Group, U.S. sales of headphones that cost $100 or more increased 73% year-over-year in 2012, far outpacing sales in the headphone market overall. Premium headphones now make up 43% of all headphone sales, and consumers who make the leap to high-end headphones don’t seem to be regretting the decision: Those who own premium headphones have an average of 2.3 pairs, according to NPD.