Why Twitter Will Continue Higher
Yahoo Finance 12/11/13
1) New Targeted Ad Platform
Even before its IPO, Twitter skeptics were unimpressed with its rising costs, slowing subscriber growth rate, and comparable small revenues, which are about one-tenth those of Facebook’s (FB). However, in less than a month, the company is testing a new targeted ad program, Pearlman says, with companies such as Delta Airlines (DAL), that will flash an upgrade offer in your twitter stream after you’ve bought tickets for a flight.
Currently, ads (or sponsored Tweets to be literal) are more general but the new program carries lots of upside potential, and hopes for higher revenues via higher ad rates, assuming the pilot program produces the desired results.