It is an optional component.
I assume it would be possible to add it at a later date if you don't want to shell out $1700 initially.
There is no confirmation that this would be a manufacturer only option.
If it is a dealer installed option, then there'd be something else in place of the HUD, in that dash location.
Maybe at the official unveiling, they'll give a few more details.
I doubt they'll disclose the DGL manufacturer or even the HUD manufacturer.
Holoxica HOE (the lens) was 20X25 cm or 8" X 10".
The DLP version now uses a HOE of 30X40 cm or 12" X 16".
Obviously this is not in any car HUD.
Thy are looking at making the final version 25X27 inches.
Obviously not related to a car HUD. If you look at the pictures of the device, it is fairly large.
SID 2013 paper by UK engineers (where they make Jaguars and RRs) disclosed an interactive holographic HUD using an MVIS ShowWX as the laser source.
sid elis ugent be holographic hud
Lemoptix has 1 patent for an assembly method for passive optical engine.
Their web site describes their "cad rendered image" projector as only 5mm thick. They specify a caveat, this is for the minimum engine. Light source, mirror and optics. This engine does not include any ASIC or electronics.
Of their other patent applications, one has been examined, and has been rejected due to prior art from Kurschwitz at Kodak.
The rest of their application have not been examined yet.
The deal with Hamamatsu was signed in Sept 2011 with promise to bring devices to the market quickly.
Similar deal as bTendo and STMicro.
These collaborations go nowhere it seems and never in any predicted time frame.
Still waiting for actual devices to appear in any kind of volume.
The real relevant numbers are:
Tepid 3% revenue growth between Q1 and Q2 2014. PEG is getting big.
Increased losses between Q1 and Q2.
It's a lot of hype. Overvalued.
The numbers are ridiculous, but not unusual for a tech company.
According to their latest 10Q,
At June 30, 2014, 86,177,848 shares of Class B stock were issued and outstanding and no shares of Class A stock were issued and outstanding.
Net income (loss) per share attributable to common stockholders:
Weighted-average shares used to compute net income (loss) per share attributable to common stockholders:
SO THEY LOST .24,THEY HAVE 86M OUTSTANDING SHARES AND THEIR STOCK TRADES AT $68 PS.
THIS MAKES THE MARKET CAP 86,177,848*68 = $5.8B
It would make sense if they had delayed the RR colour HUD to make a big splash with the XE.
Otherwise the XE would not have had so much of new gadgets if they'd already been available.
A lot of the same technology in the XE was delayed in the RR.
Good marketing idea?
So far, none of the devices they showed require MVIS technology.
The cube projector, the table projector and the ceiling projectors are all stationary devices where focus free is not a requirement.Their interactive technology has been in existence in the PS3/4/... consoles.
I firmly believe Sony is NOT using MVIS technology in any of these.
They will potentially announce a device using MVIS technology that will have benefits for the following situations:
Which the cube, the table and the ceiling projector aren't.
There is no guarantee that Sony will announce anything.
If they do, great.
Let's stop the baseless speculations!!!
He posted a winning trade of $300K for SYNA.
Never claimed that kind of win for MVIS.
"Some of my trades, like the SYNA trade involve several hundred thousand dollars. Not millions, by any means, but I don't risk that kind of investment without doing some serious DD and understanding the company and management. My $300k profit on the trade is exceptional and is NOT an every day event. But I build my wealth and after I have paid taxes I will take my net $200k off the table and put it to work in a secure place for my retirement and then take my "stake" money and play again. (The $200K will earn a guaranteed $10-12,000 a year risk free in the bond market)".
!!! Stop arguing, you lost that one !!!
It's an application.
PAIR system indicates current status as:
Docketed for examination.
Long way to go before it is awarded,
In line with July 2011 News.
Introduction in 2014.
During the following CC, AT was asked by an investor if he could disclose the location of the manufacturer. AT said that if he answered that we'd know right away who the manufacturer was.
That's probably because there is only one luxury car manufacturer in that country.
Tata motors own Jaguar and Land Rover brands. Both luxury brands and the only luxury brands manufactured in India.
MicroVision Announces Contract with a Major Automobile Manufacturer to Develop In-Vehicle Head-Up Display
REDMOND, Wash., Jul 21, 2011 (BUSINESS WIRE) --
MicroVision, Inc. (NASDAQ:MVIS), the leader in innovative ultra-miniature laser display technology, today announced that it has entered into a development agreement with a major automotive manufacturer to incorporate MicroVision's PicoP(R) head-up display (PicoHUD(TM)) technology into its test vehicles. The agreement represents the first-of-its-kind for MicroVision, offering a clear path toward commercialization of its PicoHUD technology inside a mass production car model targeted for introduction in 2014.
Under the contract, MicroVision, the automotive manufacturer and its Tier 1 supplier will work together to develop advanced HUD prototypes that include the next-generation PicoP display engine based on direct green lasers. These prototypes are intended for installation in early test vehicles for specific upcoming models already identified on the automobile manufacturer's production roadmap. It is anticipated that the first phase will be followed by a series of milestones that may result in introduction of the HUD into a production vehicle. At the request of the partner, its name, the name of its Tier 1 supplier and other details of the contract are being withheld.
This MB is annoying me more and more.
I posted the same thing multiple times because it never shows up after I post.
Then 5 minutes later, all my posts show up.
Based on how UPS did the Symbol scanner deal.
They ordered the full number of units up front.
Your number might be correct for first year but this would be a multi-year contract and the potential is probably way over $100M.
In 2003, UPS invested $120M to equip their centers with Symbol finger scanner.
Article was written in 2005.
"Test results convinced UPS’s information technology division to push for implementation of the scanners. This meant asking senior management to make a $120 million investment in a three-year equipment rollout. Once UPS’s executive steering committee approved the plan, 55,000 of Symbol’s machines were ordered. Deployment started in July 2003 and is to be finished by the end of 2006."
Obviously UPS has no problem investing for the long term.
When asked about the backlog, they said that most of it was UPS.
According to the 10Q, $230K is for the collaborative development with F100.
The other part of the backlog is $722K, mostly for UPS.
The infrastructures of UPS are extensive and include 2,400 distribution centers, 93,000 vehicles and 268 airplanes going to 391 airports in the USA and 219 abroad.
UPS has been known to implement their changes across all their centers. The finger scanner has been a huge success.
Assuming only 1000 of their centers were to implement the PicoP solution and each center spent only $100K, that's already $100M.
It's easy to see that if this goes ahead, there will be a nice stream of revenues from that deal.
Do the math!
Having been there helps understand the ramp-up.
For anyone who actually worked in a component provider business as MVIS is, it is clear that the ramp-up is a necessity in order to initiate/close deals.
1- You HAVE to be able to produce the components before anyone will sign a supply agreement.
2- You HAVE to have more than 1 source.
Unless you sign a pure licensing deal. Then you are at the mercy of the client as to the timing and revenues.
A closed deal that has no up-front revenues is not a material event if the deal starts when the client decides to bring a product to market. Those deals are rarely disclosed for marketing reasons. When the product is announced, then both companies are free to release the terms of the agreement. It would be a material event to MVIS but not really for Sony as this would be too small an amount of $ for them.
MVIS has to be able to show that they have a supply chain in place and that they can manage outings or labor disruption or any other event that would disrupt production if single sited.
e.q. AMD was tasked as a secondary source of X86 processors. IBM required Intel to not be a single source of CPUs before they introduced the IBM PC. Intel had to license their technology to AMD to secure that deal.
Just My Educated Opinion.