The reason I keep adding more at these levels is that when the stock shot up to over 13 not a single insider sold. When it dropped, they bought more. They know what kind of info they'll soon be publishing. I think 15 to 30 billion market is conservative when you look at the world wide markets. Have you been to Europe or Asia lately to see how many young people smoke? This is a $50 stock within 5 to 7 years easily IMHO.