Lucid: I agree regarding the ads. Stick to the facts with the message rather than getting too creative. Recent ad campaign was clever but ineffective.
the difference is the company has performed so badly in the last three years that it might not be able to service its debt/file for bankruptcy in which case the equity gets wiped out.
you need to look at the enterprise value of WW and not just the the market cap to determine the market's assignment of business value here. WTW EV = Net Debt + Market Cap = $2.4 billion. Since debt gets paid first, the equity is like an option here. All that said, I think the stock is kinda interesting for the reasons you and others have pointed out above.
Do you have a source for this claim?
Why would an institution or any other investor hold a stock and short it as a hedge (particularly this one)? Given GME's cost to borrow that would be a losing proposition no matter what the stock did.