This past week, Tesla announced that it would sell $500 million in stock, in an offering designed to raise cash to fund construction of a massive battery factory in Nevada and to scale up the company's Supercharger network of charging stations.
The company then upped the amount of stock on offer, to $640 million. CEO Elon Musk will likely purchase $20 million in shares himself.
The move surprised no one who has been following the ups and downs of Tesla's fortunes and stock price over the past 12 months, although it came sooner than anyone really thought.
But the move also signaled Tesla's admission that it's entering its fourth major crisis since the company's founding in 2003.
Tesla has survived its previous brushes with death, so there's no reason to expect it won't come out on top this time, if history is any guide.
But then again, a crisis is a crisis and shouldn't be downplayed.
Here's a rundown of what Tesla has been through already in its short corporate lifetime.
The Elon Musk Management Crisis
Musk was an early Tesla investor and chairman of its board. As he ramped up the amount of money he was pouring into the company — funds he had from the sale of PayPal to eBay and that had made him a multimillionaire — he squared off against Tesla co-founder Martin Eberhardt. Eventually, Eberhardt would be forced out and Musk would become CEO in late 2008. Eberhardt and Tesla settled their differences after a lawsuit.
Maybe Tesla Motors II without the egotistical CEO, will concentrate on making great cars instead of taking over the world.
Powdy, SG&A is the sum of all direct and indirect selling expenses and all general and administrative expenses of a company.
Direct selling expenses are expenses that can be directly linked to the sale of a specific unit such as credit, warranty and advertising expenses. Indirect selling expenses are expenses which cannot be directly linked to the sale of a specific unit, but which are proportionally allocated to all units sold during a certain period, such as telephone, interest and postal charges. General and administrative expenses include salaries of non-sales personnel, rent, heat, lights and gourmet catering for Elon.
Shouldn't we have a configurator for the pickup and the Gen 3 by now too?
... Heck, the X is four years late, whats the hurry now?
TSLA longs rightfully concerned about slowing growth, competition and low oil prices. You are too, or you wouldnt bother denigrating the naysayer.
I'll take one if they get cheap enough. You can buy them even if youre short cant you?
This must be an offshoot of SpaceX technology?
They have an early warning strut replacement indicator.
Still needs some tweaking?
Although I think TSLA is way overvalued I picked up a few shares to see what happens next couple of days.
Long term, TSLA is a screaming short, but attempting to take advantages of swings in both directions.