You are correct about the insider buying and they do know when the stock is attractive and they are already making money.
Agreed a friend of mine and I were discussing the risk analysis of the old team vs. voting for the new team. In short we did not see much risk with the old team but maybe a long term climb back to the 7-8 range. The new team ( MB and the august board ) was viewed in a positive manner based on the early comments and strategic map that was being touted ) The map I believe was correct and may even still be correct but where is the execution ? Not visible. Name change ? And what support from marketing accelerated the Brand Value for this strange choice ? Could be that it is fine but I frankly do not see much happening here that was not already happening from the old team in terms of performance. Seems like the situation is now more challenging than before the CG involvement.
They have had a terrible time handling the last acquisition with regard to delivering shareholder value It appears this management has become complacent over operating results. Nothing wrong with acquisitions but the pay off has not been delivered. I used to have a lot of admiration for this group before the " Fat Ladies Ball " Now the old skinny people will fall into their portfolio but really who is it good for ? Short sellers it appears.
Sentiment: Strong Sell
The dollar stores are not affected the same as JCP, M, Rost, Gap etc. You will see.
This will test short resolve
Sentiment: Strong Buy
some improvements in the works but still need to display better profits. The store is still cool but essentials that truly differentiate are lacking other than Elfa. An ok store with nice employees and high priced products from a value perspective. Having said that I will consider a 25 % position at 15. Do not laugh I am sure it will be filled.