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Durata Therapeutics, AŞ Message Board

rn_cde 2 posts  |  Last Activity: Aug 9, 2015 4:02 PM Member since: Apr 4, 2014
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  • Reply to

    This is what is going on!

    by chanandwhatever Aug 9, 2015 11:00 AM
    rn_cde rn_cde Aug 9, 2015 4:02 PM Flag

    Excellent points Chan. From my experience launching new products and devices in this space, I recall success in driving scripts with not only PCP education but also with pt. programs - this is the next push I believe as we wait for insurance companies to come on board, to provide pt. education and support which drives the pt. to ask for Afrezza from their doctor. We involved CDEs which presented info directly to pts, as regulations prohibited reps from direct contact with patients. Think about when Viagra was introduced, men asked their doctors for a RX, this needs to happen with Afrezza. GO MNKD!

    Sentiment: Strong Buy

  • Reply to

    Perception

    by chanandwhatever Jun 4, 2015 12:21 AM
    rn_cde rn_cde Jun 4, 2015 9:04 AM Flag

    Well said Chan. It was exciting to read the confident stand that Matt presented in his discussion of the current and future of MNKD. I'm adding to my position today. Great times ahead!

    Sentiment: Strong Buy

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