Have you even looked at the financial statements? This company is in deep trouble! Strong buy huh?
You are just a vapid pumper.
Keurig aint gonna carry this and they have no stores to speak of. And the few stores they do have face killer competition from SBUX and locally based espresso places. Not to mention Dunkin.
This POS is officially dead money.
I would rather buy the growth. PSEC looked at BA some years ago too. I believe they were shown the door.