Why would Sanofi drop the ball? They paid them $150 mil upfront? Why should it be direct to consumer. Most drugs are done through sales people directly to doctors. If patient reviews came out glowing I could see social media promoting it's use, but I didn't. Some of the side effects I've read about aren't the most encouraging either.
I'm not involved never have been, but this thing was just too pumped up. Don't you think word of mouth would have helped prescriptions? On Seeking Alpha someone was posting their weekly scripts and they were middling at best & horrible at worst. Forget it. Don't think shorts alone have driven this down. This is investors realizing that their prospects just didn't work out & Sanofi walking away killed it. I don't like to see people get hurt, but honestly reflect on it. This thing had a cult like following.