There isn't any "logic" to follow. If you want pass your shares on to your children, fine, the same holds true for them, no sell, no "hit". Your statement ( "Those of us who invested in this company years ago are taking the hit from this type of trading,") remains untrue. I have shares I bought before the company went public, and I haven't lost a penny on them; I won't unless I sell them for less than I paid for them. No "hit"! Enjoy the dividends and quit worrying about the stock price, you'll live longer.