Fire the incompetent two and get someone that knows how to get this off the ground. Obviously the sales force is barking at the wrong tree, the strategy needs to change. Maybe lshould lower the damn price, get the insurance companies on board, get market share and then raise the price later. Do something dumb numbs. When you call the company, you cannot even get the switch board online, what is switchboard doing out to lunch with sales manager?
This analyst from Morgan Stanley has been lasting no more than 2 years in each firm, my guess is that he does not know what he is doing. If he was already covering and his followers had the stock, I could understand downgrading it to sell, followers would simply sell the stock they had, but initiating a sell on $6 stock with huge short position is simply stupid, Morgan Clients have to short this stock to follow his advise, adding fuel to fire on a potential short squeeze, when stock is at $6 what do you have to gain by initiating a sell? no wonder he changes firm every 2 years.