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Avid Technology, Inc. Message Board

saml8765 2 posts  |  Last Activity: Mar 2, 2011 1:18 PM Member since: Oct 17, 2010
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    Heart wrenching for AVID

    by cristiehirn Feb 20, 2011 10:28 AM
    saml8765 saml8765 Mar 2, 2011 1:18 PM Flag

    Not sure what is going on with Avid. Looks like the Line 6 acquisition rumors are false, but have you seen the activity on LinkedIn??? My god, why are so many Avid video people jumping ship and going to Line 6? Must be career suicide!

  • Rumors are leaking that Line 6 could be preparing to try and sell itself to Avid. According to a Line 6 employee, it appears various ex-Avid SVPs and VPs were recently hired by Line 6 after a reorganization. Line 6 also purchased SAP and moved their finished products into the same warehouse as Avid. All this comes after a failed attempt to sell Line 6 to Yamaha last year (according to the employee).

    All I can say is if this is all true.. it sucks! IMO, Line 6 is not a good acquisition for Avid.

    My Opinion: Modeling technology is outdated and many other companies are doing it - some even better. Maybe a possible clue that modeling isn't profitable anymore is the fact that Line 6 has recently begun to use REAL magnetic pickups, and REAL tubes. Also it's believed that Line 6's previously popular Spider line is now falling behind to Peavey Viper, and other amplifier brands.

    Avid, please. If the above is true.. PLEASE stop these bad acquisitions!

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