Amazon doesn't make money. It rules its space by nearly giving stuff away. If it raised its prices its market share goes away.
I have 3,000 shares and sold 30 $5 calls and 20 $5 puts. Cheering for $5 plus or minus a few cents next Friday.
Not exactly making boatloads of money (excuse the pun)
The Company got screwed and all the new bagholders are getting screwed. Those in at the IPO made a killing, but that just cheated the Company out of money they could of had to expand the business,
Cause of course he is smarter than Bristol Myer and Incyte.