The decrease in R.A.T. gaming mice is due primarily to a large customer order that occurred in September last year and in October this year due to changes in the shipping terms with that particular customer. While our S.T.R.I.K.E. gaming keyboards continue to show strong growth over the prior year. In October, we did see the return of strong growth in the R.A.T. gaming mice as expected.
Net sales in North America declined 51% to $6.7 million with weakness in console related sales and the significant reduction of product replacements in key U.S. accounts being the primary factors behind the decline. North America net sales represented 38% of total net sales in the second quarter compared to 41% a year ago. As we bring to market new products and work through the new console cycle, we expect sales in North America to regain momentum and represent a greater percentage of overall sales.
Net sales to Asia-Pacific declined 37% to $1.6 million and represented 9% of total net sales in the second quarter compared to 8% a year ago. Consistent with our other geographies, weakest in console related sales is the primary factor behind softness in our Asia-Pacific region. We expect sales in this region to grow as our presence and focus increases.
Hey dumeass...if nobody does any selling there cannot be any buying therefore no stock price changing....