iPhone Calls to Some Business Users
With the iPhone's hefty price tag, it is likely that big-spending business users were well-represented among the hordes who turned out to buy Apple Inc.'s cellular phone during its first weeks on sale.
Even if the bona fides of the iPhone as a business tool aren't established -- with skeptics questioning whether its security, performance and compatibility with existing business software are up to snuff -- some early adopters aren't holding back.
Some corporate users are tapping the iPhone for Web-based business applications.
Some corporate customers are using the Apple phone in place of "smartphones" such as Research in Motion Ltd.'s BlackBerry and other devices that have long track records among business users. Some are even tapping into business-centric applications for tracking inventory and accounting. Business software makers such as NetSuite Inc. and Salesforce.com Inc. are marketing their applications to iPhone users and, in some cases, modifying software so it works more smoothly on Apple's device.
Brian Keare, chief operating officer of Circle of Friends LLC, a maker of hair-care and bath products for children in Santa Monica, Calif., is one customer using the iPhone for business. Though he bought it primarily to make phone calls, write emails and use the iPod entertainment functions, he decided to test the limits of the iPhone's Web browser by logging onto NetSuite, where his small company's sales, accounting and other records are kept.
To Mr. Keare's surprise, it worked flawlessly, allowing him access to all of his company information on the go. He had previously had no luck accessing NetSuite, with its complicated design, from the browser on a Blackberry or Palm Inc.'s Treo. "They choked on the Web pages," he said.
Mr. Keare's wife, Eleanor, chief executive of Circle of Friends, was so intrigued by the iPhone that she snatched it from him for a business trip to Chicago, where it helped her make a spontaneous visit to a client's store. Before going in, she was able to quickly access the client's sales records and the store manager's name -- without having to haul out her laptop. Ms. Keare is planning to buy her own iPhone.
"It's proving to be useful enough we're really going to take advantage of it and use it as a business tool," said Mr. Keare, who has stopped using his Treo.
The analyst always siad bad things about
this stock. Last time, they said "the fast
track" meant nothing, this time "the orphan drug" meant nothing. I believe next time
they will say "the medicine is nothing".
Also, which medicine to cure cancer has no side
effects ? Otherwise, it will not be called