I don't think anything is wrong. Those that are in this from the pennies are holding because they know what they have, therefore no selling. Maybe those that bought at $1 or more are getting nervous and the negative posts by ww14u cause them to take losses rather than holding for the long term as this is not an overnight sensation.
Keep in mind we are talking about pregnancies here people. this is not something that is going to go gangbuster sales, its not an iPhone or ipad. it will take time, but as they roll this out they will start to make inroads and sales will increase. ignore the noise and have the proper timeline in perspective. These people are scaring you out of your shares by dropping the price because no one else is willing to sell so they manipulate it down and cause a few to get nervous and sell.
do a search on Effortless IVF trademark or smartmark. You'll find it is owned by Dr Kevin Doody. The website is also owned by same, not live yet. I believe this is the clinic or clinics that they are partnering with Invaron to open for INVOcell procedures.