This stock was hit hard when they decided to part ways with Trader Joes, which was shafting them. Plenty thought they were finished and then lo-and-behold the following year they were nearly back in profits. This is one strong company that has been around for years, and it's been very much overlooked in the natural foods sector until just recently.
Annie's might be down short-term but it's already quickly outpaced Sprouts. This would be expected since Sprouts has substantial long-term debt and they're getting competition from other small grocery stores, especially NGVC, which is quickly outpacing them. Having been to Sprouts I'd argue they're not even a natural grocery but a store that happens to carry some natural products FROM companies like Annies, HAIN, etc. Annie's is like HAIN, a supplier, not a grocery. And unlike a grocey like Sprouts, Annie's has ZERO long-term debt and works with many outlets. And to reiterate, the stock is way, way up over Sprouts. I'd recommend NGVC and Annie's before Sprouts, hands down. In fact, looking at the way the stocks have performed I'm glad I followed my own advice!
Definitely moving higher but the stock should settle down (finally) as short traders move off. This company is the model for the way natural food retailers are going. Going up, nice and steady, is my guess.