It may not be a dilution or addition to shares at all. the Reg Statement is for Debt and/or warrants/and or shares. Debt added to buy shares might be good. On the other hand additional shares would be bad absent something dynamite to invest the proceeds in.
Ms Seinz has very impressive credentials. Of interest is that virtually all of her experience is with heart device companies. One view of her appointment to the BOD might be that now that the brain device has obtained traction and a certain amount of critical mass, more energy is going to be devoted to the development of the heart product in the future. And very clearly Ms Seinz has the contacts with critical players in the industry. Getting her appears to be a real coup.