I think that's pretty darn good earnings growth year over year. Don't know why anyone would be short. You gotta understand the Starbucks customer......they're hooked on Starbucks caffeine and once you start drinking Starbucks, it's like being hooked on smokes.......it's everyday, sometimes multiple times a day. In fact, I think Starbucks would be the perfect acquisition target for Phillip Morris because they have similar synergies bringing "repeat customers" a whole new meaning.