Think about it. When you do ecommerce or are looking for a product or service - what do you do?
Old timers may still pull out the yellow pages, but most of us use search engines and/of maybe specific sites they know are competitive price wise.
If you happen to go to facebook and get served up an ad for whatever you have been looking for it is after the fact - which means you have already used a search engine like Bing (my preference because it is better) or Google and fb is simply snooping in your cookies to pull this info. Too late FB already bought the product.
Anyone care to present a counter factual argument? I thought not. BING.
benzilla's is correct for the most part. I disagree with his definition of what a multiple is. A multiple is just that a multiple and can apply to current PE. For example FB using your NON GAAP #s is trading at a multiple of its growth and Non GAAP earnings of about 1.21 (1.62 x 37.15 x 1.21 = 72.82 about where it is trading now). This would give FB a Non GAAP PE of about 45. Traditionally PEs and multiples are associated with GAAP figures so normally a stock trading at a GAAP multiple of 2 would be labeled expensive, but if you state what your reference points are it is ok to use Non GAAP figures - unless the Non GAAP figures are in violation of Non GAAP reporting which I believe FB is guilty of. But that is another issue. As stated GAAP is always the way to go unless you have non recurring revenue or expense items you want to exclude to provide investors with a better picture of the company.
On a GAAP basis using 2014 Zacks current year #s FB is trading at a multiple of 1.77 times it's growth and earnings rate (1.32 x 31.1 x 1.7738 = 72.82). The PE is about 55 ( 72.82/1.32 = 55). If you go to Zacks and look at the earnings page for FB you will see a current PE of 55.64 pretty close to where I calculated. What stands out here is the multiple of 1.77 which is close to 2 and traditionally considered expensive. Sometimes you will here it phrased a stock is selling at 2 times its growth rate. In this case it is 1.77 times its growth rate. Expensive because of expectations. You see the yahoo number for growth coming in at 37.15 vs zacks which is at 31.1 which is a wide margin.
Clear as mud right.
also if you owned a restaurant you should have no time to diddle on a fb message board. You certainly should have sense enough not to post legit doings under a pseudo moniker for the very reason that you just demonstrated. You state this and that but when someone calls bullcrp you cop out and say blah blah blah. I'm done. Have fun fooling the sheep here.
Yeah right - Prove it. Post the name of your restaurant so we can find it on FB. If you do not all that you have written will be considered drivel. Last time I issued this challenge to similar posting we never heard back. Man up dude!
it is absolutely a fair post. If what you are saying is true you have nothing to fear because you are advertising on FB for anyone to see to gain customers. The only reason why you would not post the restaurant name is if you posted stuff here that you would not be proud to associate your real name with. I'm calling Bullcrp on your post regarding FB advertisement. If you read closely what you posted makes no sense. You say you have 5k likes but you are planning on spending $65k on FB ads comeon dude. That scale up makes no sense from the prior ad spend.
Get a clue you can't measure the conversion rate by looking at the CTR - you actually have to do some work and ask the consumer what brought them in to buy. I get asked this all the time. I have never attributed my purchase to a FB ad. Ask yourself and ask your friends and family.
Boyle is a boil clueless - ROI actually cannot be measured if you can't measure conversion. CTR & CPM are both bullsnot stats.
the users - you mean the dumbfrucks as zuck calls 'em. Zuck was correct in his characterization. The logical end is anyone dumb enough to join fb with their correct information is too dumb to have any money to monitize. Zuck made a critical error. The users are too stupid to make money off of if they give up their personal information so readily. ZucksnomoneyhavingDumbfrucks appropriately named.
You're stupid Bush admin was warned about Bin Laden and threat heck Bush and NSA Rice received a “Bin Laden Determined to Attack Inside the United States” briefing she and Bush received five weeks before 9/11 - Bush too stupid to recognize the threat was real. The warnings were there way before this. Maybe his Yale C average reflected things to come and foretold the idiot decisions he would make.
Bet ya voted for the idiot Bush twice.
UFC177 Dillashaw v Barao II co main event with Castillo v Ferguson also the women are fighting Correia aka Pittbull v Baszler aka Queen of Spades
ok back to your regular scheduled nonsense
be careful - don't drink the red kool-aid
you will probably do ok but your logic is way out in the twilight zone. You do know his wife is Chinese right ergo his motivation to learn Mandarin. Makes practicing easier too I imagine. I give Zuck props for pulling the wool over people's eyes and equating a like with a potential customer as a metric but stupid is as stupid does. BUY BUTTON BUY BUTTON I WANT TO FIND THAT BUY BUTTON... no where to be found - strange huh maybe it is beside Gifts button - nope not in the garbage pile.. oh where oh where is my BB.
dnfa13, if your audience is poor and either cannot or will not buy the products from the platform what is the point in advertising to that audience? This is the dilemma which faces fb advertisers in general. We saw the failure of "Gifts" please explain why that failed other than what I have proffered. Also I have been having fun with that "BUY" button which should have been out 2+ months ago since they announced testing over 4 months ago. I speculated when this was announced that FB would only do the "BUY" button if they were stupid cause it would definitively prove their ad platform does not work when the buy button failed. 4 months and counting is a bit long for someone who's motto is move fast and break things. If you see any signs of a "BUY" button please let me know.
the motivation is not that she doesn't speakadee english but that she and her family speak Chinese most likely Cantonese with relatives back in China who speak Mandarin - get it - on visits to China Mark would be able to converse with her relatives. My original point stands.
poor countries do not count if major countries are slowing growth - nice try though m8.
with all the hyped coverage WHISPER EPS for FB is HIGHer than a kite. Headlines like blow away earnings are out there. All FB has to do is deliver. Not the sandbagged 40 cent per share NON GAAP number but blowing through mid 50 cent eps. Should be easy enough for FB to do right with all the price target increases and coverage initiation. BUY HIGH SELL LOW brilliant.
Bareft, the best tip I can give is buy or sell relative to the business or boom bust cycle - watch the Fed and yield curve when it inverts baton down the hatches. Buy when there is fear and sell the greed. Sounds like you are doing just fine.
Tepper had it right go with the Fed. don't fight them you will always lose. I personally bought all the way down lightly during 2008 financial crisis then bought the bottom heavy in 2009 been holding and buying on panic headlines and concerns. My problem is I am overweight in stocks. Good problem to have till the music stops.
1st rule in posting don't argue with cult stock speculators. U have the facts and laid them out perfectly - expecting sheep to listen is useless.